Ascot Race Course seeks ad agency for debut branding job

Ascot Race Course is holding a six-way creative pitch for its first branding campaign.

Ascot Race Course is holding a six-way creative pitch for its first

branding campaign.



The press and radio campaign, which will break this summer, aims to

widen the appeal of the race course and increase attendance figures.



’The emphasis will be on getting more people through the gates,’ Danny

Homan, sales and marketing director at Ascot, said. ’We have to work on

racing’s image as a middle class or aristocratic sport and convince

people that the reality is different.’



The move has been sparked by research from National Opinion Poll, which

revealed that people want to have access to the race course more at the

weekends.



As a result, Ascot has increased its weekend race fixtures in July and

August and is adding elements of entertainment that will appeal to

children, including access to the jockeys and stables.



In the past, advertising has been handled on an ad-hoc basis for

individual race days.



An appointment is expected by the end of the month.



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