Asda moves £75m UK ad account to Saatchi & Saatchi

LONDON - Asda has shifted its £75m advertising account from Fallon to its sister agency, Saatchi & Saatchi.

Asda moves £75m UK ad account to Saatchi & Saatchi

Fallon has held the account since 2007, when Rick Bendel, now chief marketing officer at the Wal-Mart-owned supermarket chain, moved the business out of Publicis.

The decision to move the account to Saatchi & Saatchi follows the appointment of former Fallon chief strategy director Mark Sinnock as Asda's marketing director this summer.

It is understood that Fallon will retain the £3.5m account for Asda's clothing brand, George.

Jo Kenrick, the former marketing director at B&Q, joined Fallon as business director on its Asda account in August.

It is understood that several key staff on the account will move over to Saatchi & Saatchi.


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