Asda "Nanna" by AMV BBDO

Asda highlights the shortcomings of a compromise.

The latest instalment of Asda’s "Don’t compromise" campaign follows the struggles of an independent granny and her daughter Helen as they try to sort out living arrangements, resulting in the nan living uncomfortably close in a caravan on the driveway. 

The ads launched last Friday (28 February) and will run for two weeks. They were created by Jack Smedley and George Hackforth-Jones, and directed by Alex Boutell through Rogue.

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