Asda is rolling out an integrated digital campaign to help mums save money when keeping their children occupied over the summer. It is the first activity from Work Club since winning the account earlier this month. All the ideas contained in the ads – such as making Angry Birds water bombs and ice-cream burgers – were co-created by a panel of mothers and will be promoted on Asda’s website, along with links to buy the featured products. Shoppers can then share their thoughts on the ideas through social media. The campaign was created by Anna Rose Kerr and Simon Cheadle.
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