Radio Times has promoted its ad director, Ashley Munday, to
publisher following Nicholas Brett’s appointment at the end of last year
as director of BBC Worldwide’s multimedia publishing business.
Munday, who has worked on Radio Times since 1988, takes over as the
listings magazine faces up to the challenge of covering the explosion of
channels and choice offered by digital TV. He is set to increase the
marketing budget for Radio Times as it tries to maintain and raise share
in an increasingly crowded marketplace.
Munday said: ’We will be looking to develop and invest in Radio Times
magazine. With our online business, masthead TV programming and the
magazine itself, we are looking to broaden our customer base while
continuing to service our existing customers better.’
He added that Radio Times was also looking into the possibility of
developing some more electronic programme guides (EPGs).
Munday said he saw digital TV giving Radio Times an opportunity to
provide readers with greater programming information than is offered
elsewhere.
’We’ll continue to do what we have always done, which is to know their
tastes inside out, do the sifting and sorting for them, and do it in
more depth and detail than our competitors.’
Before working for Radio Times, Munday worked on IPC Magazines’ listings
title, TV Times.
Circulation of Radio Times remained static during the last round of ABC
figures for January to June, with sales of 1,400,095.
