Ashley Munday, formerly the publishing director at BBC Magazines, will take on the new role. Ad directors and their sales teams will report to him.
Munday was previously responsible for the BBC's food, gardening and motoring titles. Marcus Arthur, the publishing director of Radio Times, will take on gardening and motoring and Jo Morrell, the publishing director of Eve and homes titles, adds food and BBC Parenting to her portfolio.
In his new role, Munday will report to Nicholas Brett, the deputy managing director of BBC Magazines. Brett said: "We made some very successful changes to our ad sales operation a year ago and the establishment of the role of director of ad sales will build on these."
Munday, who has chaired BBC Magazines' ad board, said: "I want to make sure that everybody understands the strength of our portfolio. We have market-leading titles and rich audiences. I also want to make sure it's as easy as possible to deal with us."