Asics TV ad re-imagines tennis as war with Gaël Monfils

Sports brand Asics has launched a new TVC starring Gaël Monfils, showing the French tennis star rebutting a barrage of tennis balls.

Asics: new campaign features Gaël Monfils
Asics: new campaign features Gaël Monfils

The global spot, which shows the star fighting off hundreds of tennis balls being shot at him by masked gunmen, reimagines the sport in a video game-esque scene as Monfils bats them away at lightning speed - thanks to his new trainers.

Titled ‘It’s a tough game. Go smash it', the TVC will be supported by print and digital. It aims to position Asics as a sports performance brand.

Brand: Asics

Agency: 180 Amsterdam