Asos Cats

Mother has unveiled its first work for Asos, which officially appointed the agency earlier this month.

It has created a series of idents to promote the online fashion retailer's sponsorship of the Living TV series Next Top Model. The idents feature a number of scenarios in which cats play bitchy fashionistas commenting on each other's appearance and behaviour. One spot sees a couple of felines bemoaning a hairless cat's "individual" and "editorial" look, while another sees the two voicing concern that their friend is lapping up full-fat rather than semi-skimmed milk. The ten-second spots will run at the beginning, middle and end of each episode of Next Top Model on Living, re-placing Vauxhall as its sponsor.