The video promotes Asos’s FW14 (fall/winter) collection. Five separate films were shot using identical takes but with each employing a particular colour theme to showcase the retailer's colour palettes.
When viewing the video, users can click on a colour strip at the bottom of the video, causing the film to switch seamlessly to that colour theme.
The film was created by Virtue Worldwide, Vice Media’s in-house creative agency.
It features a guest appearance from London-based Juce! and is set to the band’s track, ‘The Heat’.
Agency: Virtue Worldwide, part of Vice Media
Creatives: Pensacola, Anna Colomer