The move that marks Associated's first major foray into the Irish
Ireland on Sunday was launched on September 1997 with a stated circulation target of 60,000.
It was launched to fill a gap in the Irish market following the demise of the Sunday Press in May 1995. The Sunday Press's last ABC circulation was 154,121 (July-Dec 1994).
The paper is headed by Martin Clarke who is one of Associated's star editors, having previously edited the Scottish Daily Mail, the Daily Record and The Scotsman.