The Evening Standard is launching an interactive entertainment magazine, hot:disc, as a covermount on Hot Tickets.
The first issue of the CD-rom debuts on the news stand with the October 5 issue of the paper. Associated Newspapers plans to take the hot: disc monthly next year.
The new format allows users to experience what London has to offer rather than just read about it. Hot:disc will allow users to hear a sample of the music being reviewed or watch a trailer for a film. An internet link also allows consumers to visit related websites.
Banner advertisements click into a full-screen ad, act as a desktop portal and provide links to websites and other sections of the title. Hot:disc also provides advertisers with strong generic branding.
Associated Newspapers commissioned 86 Digital Publishing to produce hot:disc especially for Hot Tickets. It has invested £200,000 in the project, spending as much again on television and radio advertising.
“Hot:disc is part of our autumn focus on Hot Tickets. We plan to offer the CD-rom on a monthly basis from next spring, although the long term depends on how much it works for our advertisers,” said Nick Sheldon, marketing manager at Associated Newspapers.