Associated's contract publishing relaunches as Cube3

LONDON - Associated Newspapers' contract publishing division USP is rebranding as Cube3 as it seeks to relaunch itself in the market.

Jackie Newcombe, the managing director of Cube3, is keen to sever the

company's links with its past under the previous managing director Simon Barnes. She is seeking to reposition the group as a business that can work with clients on producing magazines and website content as well as giving them access to direct marketing skills.

Newcombe said: 'We now have a much bigger, more multi-faceted

proposition than USP ever was, so I felt it was important to launch

something new and reflect our changed approach.

'Cube3 has been chosen to reflect this multi-faceted service; it's a

name that's fairly modern and our new look will be contemporary, which

will, of course, be backed up by our proposition.'

Newcombe was recruited by Associated Newspapers in the autumn and has concentrated on recruiting division heads more than marketing the

company to new clients.

Joanne O'Hara, the former group advertising director at Gruner & Jahr,

has been hired as the new-business director, while Felicity Hawkins is

the editorial director. Hawkins was previously on the board of John

Brown Publishing. Kate Scalley, who headed the Marks & Spencer account

at Redwood Publishing, is the senior account director.

Newcombe added: 'We're not trying to go right out on the edge -

everything you see about Cube3 will be 'Cube3, a division of Associated


Our association with our parent company is very important and we need to show people we can tap into it when we want to.'