AT&T rewards FCB with LA Cellular business

- US telecoms giant AT&T has rewarded its main US shop, FCB, by consolidating its recently-acquired mobile phone business LA Cellular into the agency.

- US telecoms giant AT&T has rewarded its main US shop, FCB, by consolidating its recently-acquired mobile phone business LA Cellular into the agency.

The account, which is worth $30 million (£18 million), was formerly handled by Deutsch, Playa del Rey, California. FCB will run the account out of its San Francisco office. The win brings the agency's AT&T billings to more than $200 million (£121 million).





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