Atlantic 252 seeks client sales team as it prepares relaunch

Atlantic 252 is looking for a head of client sales with an agency background to pull in new advertisers as the station gears up for a relaunch.

Atlantic 252 is looking for a head of client sales with an agency

background to pull in new advertisers as the station gears up for a

relaunch.



Steve Johnson, Atlantic’s sales director, also wants four client sales

executives.



In addition, he is expanding the agency sales division and is on the

hunt for three agency sales executives.



Johnson said: ’It would make sense to recruit a head of client sales

from an agency which has strong client relationships. I know all the top

people in radio and they are not ready for a move.’



Johnson said the client sales division will focus on advertisers who

want to target the youth market, such as record companies and

retailers.



He added: ’There are so many clients who still don’t consider radio a

serious ad medium. One of our plans is to target all the major youth

magazine advertisers.’



The team will also build on strengthening existing client relationships

with big advertisers like McDonald’s.



Atlantic 252 is looking for a head of sponsorship and promotions,

following the departure of Jonathan Ford, who has left to join Coca-Cola

as sponsorship manager.



Although the station has axed a large percentage of programmes, it

continues to target 15- to 34-year-old adults and the programming

emphasis will shift from live chat to music.



Johnson said: ’Galaxy and other radio brands have got broader in terms

of programme content and audience reach. We are keeping a niche youth

environment to offer to advertisers.’



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