Attic Futura’s TV Hits gets more ad pages in August redesign

Attic Futura has revamped its teen title TV Hits with improved paper quality and expanded content.

Attic Futura has revamped its teen title TV Hits with improved

paper quality and expanded content.



The redesign, revealed in the August issue, has also provided new

advertising opportunities, including two-and-a-half additional ad pages

per issue.



Ad manager Matt Slade said the magazine would now be printed in two

sections.



This will enable the team to sell gatefolds for the first time, as well

as sponsorship of eight pages of pull-out celebrity posters. These are

now perforated to ease their separation from the magazine.



Slade added that the improvement in paper quality would help him get

more beauty brands into the title.



The Songwords section, which features the lyrics to pop hits, has been

taken out of the main magazine and is now included as a separate 16-page

supplement, providing another ad opportunity on its back cover. In the

August issue, the site was taken by an ad promoting Ronan Keating’s new

single.



With the decline of the Spice Girls phenomenon, the young teen and

pre-teen magazine market has suffered a huge loss of readers. TV Hits’

circulation plummeted by nearly 24 per cent in the last ABCs to 205,372.



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