Attic Futura has revamped its teen title TV Hits with improved
paper quality and expanded content.
The redesign, revealed in the August issue, has also provided new
advertising opportunities, including two-and-a-half additional ad pages
Ad manager Matt Slade said the magazine would now be printed in two
This will enable the team to sell gatefolds for the first time, as well
as sponsorship of eight pages of pull-out celebrity posters. These are
now perforated to ease their separation from the magazine.
Slade added that the improvement in paper quality would help him get
more beauty brands into the title.
The Songwords section, which features the lyrics to pop hits, has been
taken out of the main magazine and is now included as a separate 16-page
supplement, providing another ad opportunity on its back cover. In the
August issue, the site was taken by an ad promoting Ronan Keating’s new
With the decline of the Spice Girls phenomenon, the young teen and
pre-teen magazine market has suffered a huge loss of readers. TV Hits’
circulation plummeted by nearly 24 per cent in the last ABCs to 205,372.