Aubrey Malden, the former managing director of McCann-Erickson in
Scotland, is taking creative command of an agency being established in
South Africa in partnership with Ogilvy & Mather.
The Skotaville Communications Group is a joint venture between
Johannesburg’s O&M Rightford, the country’s largest agency, and a group
of black entrepreneurs.
As creative director, Malden will take a stake in the new set-up
alongside the other key executives - Dominic Ntsele, the former managing
director of Young & Rubicam in Johannesburg, and the writer and
publisher, Mothobi Mutloatse.
Malden, whose appointment follows talks with the O&M Rightford chairman,
Robyn Putter, spent six years as a creative director in South Africa
earlier in his career.
’Being a white creative in a black agency won’t be difficult,’ he
’It’s no different from taking a job in Brussels. You have to immerse
yourself in the culture and understand the psychology of the African
The start-up, which says it is talking to a number of potential national
and international clients, also plans to be a training centre for
aspiring black creatives, taking up to 30 at a time on evening
Earlier this year, McCanns set up a joint venture with the Herdbouyz