Auchentoshan whisky to host underground launch party

Scottish whisky brand Auchentoshan has announced plans to host a takeover of abandoned tube station The Old Shoreditch Underground to launch its new American Oak offering.

Auchentoshan to host east London launch
Auchentoshan to host east London launch

The party will take place next Tuesday (21 October) and promises to be a celebration of the new drink’s Scottish and American roots through music, art and drink.

Among the features planned for the night is the Doodle-a-Palooza, which will see street artists Graffiti Life challeneged to produce as many iconic American images as possible on make-shift walls. Suggestions of what to draw will be provided by guests and fans of the brand via Twitter. 

Missy Flynn, co-founder of Rita’s dining, will provide cocktails created especially for the occasion, while DJ act the Work It Girls will perform a set of 90s hip hop and R&B classics. 

Auchentoshan is also hosting Switch, an international bartending challenge, which gives one North American and European mixologist the chance to work in a top cocktail bar for two weeks in the other’s continent.

Comment below to let us know what you think. 

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.

Follow @dollydeighton