Audi "A pleasure to follow" by BBH London

The new Audi R8 is not just a pleasure to drive, but also a "pleasure to follow", according to the brand's global campaign.

The ad shows a range of characters, including a wedding party who leave the ceremony, wreaking havoc on the roads as they vie for a view of the car. But the R8 drives calmly and safely, navigating the chaotic city streets unfazed. In the tradition of previous Audi campaigns, the ad is set to a remake of a classic song. Reneé Dominique, a 20-year-old singer-songwriter who recently shot to fame with 50 million views on YouTube, covers The Carpenters’ Close to You. The work was created by David Lasar and Thibault Michal and directed by Sam Brown through Rogue. 


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