Audi backs 'Start-Stop' technology with £4m campaign

LONDON - Audi is to roll out its biggest TV campaign of the year focusing on its energy-saving 'Start-Stop' vehicle technology.

The 60-second clip, by incumbent agency Bartle Bogle Hegarty, is the Volkswagen-owned marque's third TV campaign of 2009 and continues the theme of ‘The new, more fuel efficient Audi'.

It shows a series of car-sized light bulbs driving through US streets, dimming when they stop to emphasise how Audi vehicles save energy when they are stationary. The ad rolls break on 1 July.

The campaign is backed by an investment of £4m, and Audi UK marketing director Peter Duffy claims this demonstrates the marque's commitment to advertising in a recession: ‘Not only is Audi AG continuing to invest very heavily in its new product development strategy, but at the same time we also have the resources to invest in heavyweight communication of this advanced technology.'

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