Audi is first advertiser to use Waterloo Motion digital screen

Audi is to be the first brand to advertise on Waterloo Motion, the new giant digital screen at London's Waterloo Station.

Audi: advertising on Waterloo Motion indoor digital screen
Audi: advertising on Waterloo Motion indoor digital screen

On Monday (10 February), the Volkswagen-owned marque will become the first brand to feature on Network Rail’s 40m-long, high-definition digital screen – which it claims is the UK’s largest indoor advertising screen.

The ‘Audi Dashboard’ concept, by BBH London, will feature live statistics and contextual messages about Waterloo station. It will display a series of quirky station facts incorporating Audi vehicles, such as: "31,451 cups of coffee bought. If this was petrol, you could drive an Audi A3 Sportback to the moon."

Messages will also be posted on Twitter using the hashtag #AudiWaterloo.

Kristian Dean, national communications manager at Audi UK, said: "The Audi brand is always progressive so it makes sense to be the first advertiser on the exciting new Waterloo Motion site.

"The combination of a strong ABC1 audience and an average dwell time of 17 minutes gives us a great opportunity to communicate key brand messages to the right people."

The campaign was planned by MediaCom, delivered by JCDecaux and bought by Kinetic, with production by Grand Visual.