Audi kicked off its latest campaign by BBH during the Rugby World Cup match between New Zealand and South Africa.
The dreamy spot shows the driver of an empty car transporter asleep by the side of a rural road. As the sun rises, a selection of models from Audi’s Q Range emerge from the Slovenian woodland and quietly make their way back onto the transporter without disturbing its driver, who wakes to find the cars just as he had left them (if not slightly muckier).
It is set to a cover of I Could Have Danced All Night from My Fair Lady, re-recorded by Faultline featuring JAKL. The campaign will run across video-on-demand, cinema, YouTube, print and outdoor. It was created by Doug Fridlund and Mikeal Alcock, and directed by Marcus Soderlund through Academy Films.