Audi "Give them an inch and they'll take a mile" by BBH London

Audi kicked off its latest campaign by BBH during the Rugby World Cup match between New Zealand and South Africa.

The dreamy spot shows the driver of an empty car transporter asleep by the side of a rural road. As the sun rises, a selection of models from Audi’s Q Range emerge from the Slovenian woodland and quietly make their way back onto the transporter without disturbing its driver, who wakes to find the cars just as he had left them (if not slightly muckier).

It is set to a cover of I Could Have Danced All Night from My Fair Lady, re-recorded by Faultline featuring JAKL. The campaign will run across video-on-demand, cinema, YouTube, print and outdoor. It was created by Doug Fridlund and Mikeal Alcock, and directed by Marcus Soderlund through Academy Films. 

Credits

Creative agency
Media agency
PHD
Creative director
Chief creative officer
Strategist
Strategy director
Business lead
Account director
Senior account director
Producer
Assistant producer
Production company
Executive producer
Producer
Post production
Editing house
Lead music supervisor
Music supervisor

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