Audi 'goodnight' by Venables Bell & Partners

Audi has launched a new 60s TV ad billed as a prelude to its upcoming Super Bowl ad.

The spot taps into viewers’ notions of old luxury with the help of Goodnight Moon, the 1947 children’s book by Margaret Wise Brown, one of the best-selling children’s books of all time. 
The  2011 A8 will also be featured in Audi‘s upcoming Super Bowl TV spot, set to air in the first break after kick off on Super Bowl Sunday, Feb. 6, 2011.