The win, following a pitch against a number of agencies, will see Geometry Global undertake full scale creative duties for the luxury car brand, with a heavy focus on stepping up its digital and social media presence to deliver a strong customer experience. Geometry Global also confirmed activity would include experiential.
Rudi Venter, director of marketing at Audi Malaysia, said: "Geometry Global Malaysia demonstrated a high level of passion and enthusiasm for the business which was truly infectious. Their strategic approach in addressing the business challenges were spot on. We look forward to the energy and fresh ideas Geometry Global Malaysia will bring to the table."
Kenny Loh, CEO of Geometry Global Malaysia, added: "We’re excited to have the opportunity to work with such an iconic brand as Audi as they continue to grow their business in Malaysia. We feel that by leveraging our capabilities in 360 communication and incorporating new media channels, with spot on strategy and insight as a firm foundation to our plan, together we can do great things."
Geometry Global UK recently appointed Andrew Duggan as head of experiential and growth.
Read our interview here with Richard Hartle, head of experiential design at the agency's UK office.
Comment below to let us know what you think.
For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, register and subscribe to Event and our bulletins.