Audi "presence redefined" by Bartle Bogle Hegarty London

Audi has launched a film, created by Bartle Bogle Hegarty, to promote the new A7 Sportback. The spot is part of an integrated campaign, which includes an online hub on The Economist that features a video interview with Doug Richards, the former Dragons’ Den investor and founder of School for Startups. The hub will run until December. The ad was created by Fred Rodwell and Andy Parsons, and directed by Martin Werner through Academy.