Audi "React" by Bartle Bogle Hegarty

The first TV ad from Audi UK's head of marketing, Benjamin Braun, showcases the brand's tech in slow motion.

The ad by BBH London depicts an Audi vehicle driving through a storm while emphasising Audi Intelligence technologies such as adaptive cruise control, climate control and traffic sign recognition. The soundtrack is a new recording by Faultline of Wizard of Oz classic If I Only Had a Brain. The spot was created by Marc Rayson and Callum Prior at BBH and directed by Alan Bibby through MPC Creative. 

Credits

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Infographics creative director
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