Audi "Snow" by BBH London

Audi's first-ever Christmas campaign was shot on a frozen lake in northern Scandinavia to capture the power, speed and elegance of the R8 vehicle.

The car traverses over a pristine snow field on a clear winter day to demonstrate its ability to perform in all weather. The spot is set to a reinterpretation of classic festive tune Sleigh Ride and ends with the tagline, "The Audi R8 with snow mode. Yes, it really does have a snow mode." It is the third in a series of R8 campaigns, following "Spin" and "Rolling road". The work was created by Vinny Olimpio and Mark Jenkinson at BBH London and directed by Mark Jenkinson through Carnage. 

Credits

BBH producer
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