Audible "Fly Audible" by Fold7

Audible takes a trip across fictional planes to promote the joy of listening to books.

Framed as a vintage airline ad, "Fly Audible" encourages listeners to "travel the world" through the limitless bounds of literature. 

Listeners can enjoy an "epic stay beyond the wall", venture to Hogwarts or saunter through Gilead (references to A Song of Ice and Fire, Harry Potter and The Handmaid’s Tale, respectively).

This comes alongside a radio ad encouraging travellers onboard Audible’s hypothetical airline to "turn on all personal electronic devices" as they prepare for a trip to iconic book settings.

It was created by David O’Brien and Chris Bennett, and directed by Mark Denton through Thomas Thomas.


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