Aunt Bessie's 'apple pie' by Euro RSCG London

Euro RSCG London has created this 30-second ad for Aunt Bessie's to convince customers that the products bring back memories of home cooking.

The spot begins in a homely old-fashioned kitchen with a woman carrying an Aunt Bessie's apple pie to the table for her family. As the pie is eaten, the setting begins to change with the wallpaper falling away and the rug retreating to reveal a modern flat with a couple rather than a family.

The ad ends with the strapline "Aunt Bessie's, the taste of home".