Aunt Bessie’s erects 25-tier Yorkshire Pudding cake

The brand is celebrating 25 years with a cake made from its 25% bigger puds.

Aunt Bessie’s: the tower was later donated to a pig farm
Aunt Bessie’s: the tower was later donated to a pig farm

Aunt Bessie's celebrated its 25th anniversary with a 25-tier Yorkshire Pudding cake made using its new 25% bigger puds.

The Cirkle PR creation, which took two hours to construct and was just under nine feet high, was made using 965 Aunt Bessie's Golden Yorkshire Puddings. It was finished off with traditional roast dinner fillings.

Put together at The Old Rectory in Bletchingley, a Georgian estate, the cake did not go to waste and was donated to a pig farm in Milton Keynes.

David Barr, Yorkshire Pudding guru at Aunt Bessie's, said: "Having worked at the factory for three decades, I've tasted thousands of Yorkshire puddings and seen lots of changes – but I'm proud to say that this is our best recipe yet. What better way to mark this magnificent milestone than with a gigantic Yorkshire Pudding cake."

Earlier this month the brand launched the "Caring is the hardest thing we do" campaign. The spot, by Grey London, features a blind grandmother who prepares her family a "standout" roast dinner.

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content