Aunt Bessie's introduces Margaret and Mabel characters to appeal to younger consumers

LONDON - Aunt Bessie's is launching its first major advertising campaign since appointing VCCP earlier this year.

Aunt Bessie's Margaret and Mabel
Aunt Bessie's Margaret and Mabel

The new brand communication, which airs for the first time this evening, introduces two characters called Margaret and Mabel.

The two old ladies are nosy neighbours who like to keep a watchful eye on activity in their street. One of the neighbours is a working mother with a young family who uses Aunt Bessie's to cook traditional meals for her family.

The marketing campaign, which spans TV, press, online and radio, has been developed by VCCP and will initially focus of the brands core products, Yorkshire puddings and roast potatoes.

The activity has been developed to make the brand more attractive to a younger audience.

EuroRSCG held the account before VCCP and the agency's last work aired before Christmas and showed a family preparing a festive dinner.

 

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content