VCCP has created a spot for Aunt Bessie's that promotes its Home Bake Yorkshires and will launch during The X Factor on Saturday. The ad focuses on the travails of Margaret and Mabel, the neighbourhood snoopers. It opens with Mabel spying on the family next door through binoculars and radioing Margaret to inform her that the neighbours are having Yorkshire puddings with roast chicken instead of beef. Shocked by the odd combination, Margaret aborts her shopping trip and speeds home on her mobility scooter. Both women then observe the family sitting down to dinner and are surprised that the combination works. The spot was created by Matt Lloyd, Tony Hector and Chris Willis, and directed by James Haworth through The Sweet Shop. Post-production was handled by 750mph.
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