Margaret and Mabel, the nosey pensioners who have fronted Aunt Bessie's campaigns since 2009, are on their way out.
The last straw? A new range of vegetable chips, which disgusts Margaret because they’re not made from potatoes. The campaign by St Luke’s, which won the account from VCCP last year, is a clever way of phasing out the duo in a major shift for the brand. Along with a TV ad, social media videos show the grannies sabotaging the chips and spraying graffiti on outdoor posters. The work was created by Marcus Smith and Tom Hopkins, and directed by Sye Allen through Apostle.