Auto Trader 'Auto Trader is now mobile' by HMDG

Auto Trader, the UK motoring website, has launched a new £2 million campaign to promote its mobile platform.

Created by Hurrell Moseley Dawson & Grimmer the ad features an animated robot named Auto, who personifies the characteristics and functionality of the Auto Trader brand for consumers.

In the ad, the robot appears as an advisory companion to customers who are deciding which car to buy. The TV campaign will launch during the England vs
Bulgaria game this Friday and is supported by digital and Out-Of-Home activity. John Messum, Creative Director of HMDG, said the robot would "freshen up the campaign".

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