Auto Trader creates digital cover wrap for last print magazine

To commemorate its transition to a digital-only product Auto Trader has created a cover wrap featuring a digital screen for its last ever print magazine.

Auto Trader creates digital cover wrap for last print magazine

There are 250 collectors’ editions featuring the digital cover wrap, which offers tailored video content for consumers and dealers to celebrate the 36-year heritage of the brand.

All other editions of the magazine will be given a digital twist using Blippar’s augmented reality technology, which allows users to access video content by pointing their smartphones at the magazine’s front cover.

Brand: Auto Trader

Client: Jonathan Williams, consumer marketing director at Auto Trader Group

Agency: Elvis

Creatives: Shwan Hamidi, Dan Noller and Danny Symes

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