Auto Trader plans to rapidly accelerate its online operation and
expand its sales force, following the merger of Guardian Media Group and
Auto Trader was previously split into regional franchises, owned
separately by the two partners.
The combined Trader Media Group plans to rationalise the divisions and
management structure but has guaranteed the jobs of the 1,400 sales
Of these, 70 sell nationally across all the group’s publications and are
employed by a separate company called Auto Trader National Sales.
The remaining sales people sell the individual local editions of Auto
Trader and spin-offs such as Bike Trader, Truck Trader, Top Marques and
Auto Freeway - more than 70 titles in total.
John Harris, publishing and printing CEO of Trader Media Group UK, said
the print and online versions of Auto Trader would continue to be sold
Harris stressed any staff who lose their positions in the
rationalisation would be reemployed in Auto Trader’s new-media
operation.’We will be investing in our new-media infrastructure and
employing new people,’ he said.
Harris revealed that a managing director was being sought for the online
division. The successful candidate would then assess the need for an
online sales director.
He explained: ’We already have talent in that area but the new managing
director will look at the strength of those resources. The jury is still
out on the need to recruit from outside.’
Autotrader.co.uk claims to be the leading automotive website in the
Last month it received 16.8 million page impressions, making it the
ninth most visited retail website.