Autoglass hands its media to Universal McCann after pitch

Autoglass has appointed Universal McCann to handle its £3 million media planning and buying account.

Universal was appointed after a pitch process also involving PHD, Manning Gottlieb OMD and the incumbent, Pure Media.

Before appointing Universal, Autoglass used Pure Media to handle planning and buying. Carat had handled a TV buying project for Autoglass but no formal contract was in place.

HHCL/Red Cell, Pure's former sister Chime Communications agency now owned by WPP, handles creative for Autoglass. There is no plan to review this arrangement.

Autoglass, which is part of Belron International, has traditionally used a multimedia approach to promote its message about the importance of windscreens within overall car safety. HHCL's line, "We fit safety as standard", is supported with PR activity from QBO Bell Pottinger.

Jane Wiley, the marketing director of Autoglass, said: "Universal McCann demonstrated perceptive insight into our business and the ability to generate significant value from our budget."

Jennie Soffe, Universal McCann's new-business and marketing director, said: "It's our job to use media to help to combat consumer inertia and get people to act on the Autoglass message."


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