Autoglass launches TV campaign pushing online booking

Vehicle glass repair specialist Autoglass is focusing on its online booking service with its latest television campaign.

Created by Tellyville, the ad stars the brand's call centre staff and Autoglass technician Chris Moulders, who also does the voiceover.

It begins with Moulders having a family breakfast with his daughter, who shows her father how to arrange an appointment on a tablet device via the Autoglass online booking service.

Staff who star in the ad, which launches today (16 April), were selected after an in-house talent show.

David Meliveo, marketing director at Autoglass, said: "Technology is transforming the way consumers buy goods and services. More and more customers are using our online booking service and we wanted to show how quick and convenient it is.

"We work with the majority of the UK's insurers and motorists can book with us over the phone, website, Facebook or on mobile and tablet devices, which we wanted to highlight in our latest ad.

Media planning and buying is handled by Starcom.

Follow Matthew Chapman at @mattchapmanUK