AUTOMOTIVE 02: Audi - Influence

A beautifully executed ad that takes the viewer through a journey inside the car designer's thoughts as he listens to the Jimi Hendrix track 'Third Stone from the Sun', from the album 'Are You Experienced?'. When BBH creatives started researching ideas for Audi's latest visual extravaganza, they stumbled across a fascinating story. Apparently, the car designers were so inspired by Hendrix's music, which was playing during a brainstorming session, that it had a direct influence on the shape of the designs for the new car model.

United Kingdom

Product/client: Audi

Agency: Bartle Bogle Hegarty

60 Kingly St

London W1R 6DS


T: +44 20 7734 1677

F: +44 20 7437 3666


Creative Director: Russell Ramsey

Creative Team: Adam & Saunby

Agency Producer: Alice Mahal

Production company: Spectre

48 Beak Street

London W1R 3DA


T: +44 20 7851 2000

F: +44 20 7851 2001


Director: Daniel Kleinman

Producer: Johnnie Frankel

Director of Photography: Ivan Bird

Post-production company: Smoke & Mirrors

57-59 Beak St

London W1R 3LF


T: +44 20 7468 1000

F: +44 20 7468 1001


Editor: Steve Gandolfi; Cut&Run

Flame Artist: Sean Broughton

Music: Jimi Hendrix; 'Third Stone from the Sun'