AUTOMOTIVE 05: Toyota - School

An ingenious and daring concept which sparked strong reactions from viewers, who filed over 100 complaints to the ITC, rendering it one of the most controversial commercials of the year. The convincing starlet won the Best Actress category at this year's London International Advertising Awards for her role as the little madam who utters the infamous words "shut up and drive" to a poor, innocent school-run mum, driving Toyota's latest model.

United Kingdom

Product/client: Toyota

Agency: Saatchi & Saatchi

80 Charlotte St

London W1A 1AQ


T: +44 20 7636 5060

F: +44 20 7637 8489

Creative Director: Dave Droga

Art Director: Brett Salmons

Writer: Jo Stafford

Agency Producer: Chris Moore

Production company: Outsider

2nd Floor

41-42 Foley Street

London W1P 7LD


T: +44 20 7636 6666

F: +44 20 7323 0242


Director: Dom&Nic

Producer: John Madkin

Director of Photography: Dan Landin

Post-production company: The Mill

40-41 Gt Marlborough Street

London W1V 1DA


T: +44 20 7287 4041

F: +44 20 7734 8315


Editor: Struan; Final Cut

Flame Artist: Angus Kneale