Autosport to publish 400-page edition to mark 50th birthday

Autosport is celebrating its 50th anniversary with a bumper 400-page edition that goes on sale on 13 July.

Autosport is celebrating its 50th anniversary with a bumper

400-page edition that goes on sale on 13 July.



Ad manager Matthew Bartholomew has sold 100 pages of advertising in

addition to the normal 40 ad pages.



Mainstream motor manufacturers that do not normally advertise in

Autosport have purchased special tribute advertorials.



Both Ford and Vauxhall are taking an eight-page advertisement, Jaguar

has a four-page ad and Renault, Fiat and Porsche have bought double-page

spreads.



Rally car outfit M Sport appears for the first time with a four-page ad.

Olympus Cameras celebrates its sponsorship of Formula One with a page

ad. Spark plug manufacturer Champion has bought an A2 poster in the

magazine.



The souvenir edition will contain the usual weekly issue plus an extra

270 pages of features.



In a nostalgia section, four great British drivers are reunited with

their championship-winning cars. Damon Hill returns to Williams, Jackie

Stewart revisits Tyrrell, Paddy Hopkirk relives his Monte Carlo win, and

Martin Brundle remembers his Le Mans success with Jaguar.



The special issue will have a premium cover price of pounds 4.99. The

normal weekly issue sells for pounds 2.60. The distribution has been

extended by 30,000 copies to 130,000.



Publishing manager Gordon Henderson said: ’I’ve never seen a 400-page

motoring magazine before. Everyone who buys it will see what value

they’re getting.’



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