Autosport is celebrating its 50th anniversary with a bumper
400-page edition that goes on sale on 13 July.
Ad manager Matthew Bartholomew has sold 100 pages of advertising in
addition to the normal 40 ad pages.
Mainstream motor manufacturers that do not normally advertise in
Autosport have purchased special tribute advertorials.
Both Ford and Vauxhall are taking an eight-page advertisement, Jaguar
has a four-page ad and Renault, Fiat and Porsche have bought double-page
Rally car outfit M Sport appears for the first time with a four-page ad.
Olympus Cameras celebrates its sponsorship of Formula One with a page
ad. Spark plug manufacturer Champion has bought an A2 poster in the
The souvenir edition will contain the usual weekly issue plus an extra
270 pages of features.
In a nostalgia section, four great British drivers are reunited with
their championship-winning cars. Damon Hill returns to Williams, Jackie
Stewart revisits Tyrrell, Paddy Hopkirk relives his Monte Carlo win, and
Martin Brundle remembers his Le Mans success with Jaguar.
The special issue will have a premium cover price of pounds 4.99. The
normal weekly issue sells for pounds 2.60. The distribution has been
extended by 30,000 copies to 130,000.
Publishing manager Gordon Henderson said: ’I’ve never seen a 400-page
motoring magazine before. Everyone who buys it will see what value