Avantgarde Sport secures National Paralympic Day contract with British Paralympic Association

Avantgarde London's sport division, Avantgarde Sport, has secured a contract with the British Paralympic Association to activate the brand at National Paralympic Day events in Birmingham and Liverpool later this month.

Avantgarde Sport to create experiences outside of London for BPA
Avantgarde Sport to create experiences outside of London for BPA

National Paralympic Day features a flagship event at London’s Queen Elizabeth Olympic Park on 30 August. Avantgarde Sport has been tasked with bringing the experience to life outside of London.

Stuart Bradbury, managing director of Avantgarde London, told Event: "We are delighted to have been appointed by the British Paralympic Association to activate National Paralympic Day in Birmingham and Liverpool enabling more people outside of London to join in and celebrate the extraordinary achievements of the Paralympics GB athletes."

Jane Jones, director of marketing and communications at the British Paralympic Association, added: "We were delighted with the response to our brief from Avantgarde. They demonstrated an insightful understanding of what makes a Paralympic athlete unique and managed to bring that to life in a way that will engage the British public in our celebration."

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.

Topics

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

CAMPAIGN AI

Our new premium service offering bespoke monitoring reports for your company .

find out more

Become a member of Campaign

Get the latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now


Campaign AI

Our new premium service offering bespoke monitoring reports for your company

Find Out More