Avanti West Coast "Feel good travel" by Adam & Eve/DDB

Avanti West Coast - the train operator for intercity services on the West Coast Main Line - has launched a multichannel campaign by Adam & Eve/DDB.

The work features a 60-second film, directed by Tom Kuntz through MJZ. It airs on TV from today (20 August) and will also appear on video-on-demand, OOH sites and radio, in print and digital media, with supporting social media activations.

The spot follows the joyous journey of a turtle who ducks and dives through the streets of London on its rollerblades – the message being that travel is about much more than the destination. The creatives were Simone Wärme and Jeppe Vidstrup.

Media strategy and buying was handled by the7stars.

Credits

Executive director commercial
Interim marketing director
Senior marketing communications manager
Marketing communications executive
Creative agency
Chief creative officer
Creative directors
Project manager
Joint CEOs
Managing director
Managing partner
Account directors
Design
Media agency
Production company
MJZ
Director
Producer
Editing company
Producer
Editor
Post-production
Audio post-production
Sound design

Become a member of Campaign from just £88 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member