Media sales executives earned an average of pounds 28,988 in the
last 12 months, while their ad managers took home an average of pounds
These figures from the Media Business salary survey are based on 1,800
media sales people, all of whom registered in the last year with
recruitment consultants Carreras Lathane, Phee Farrer Jones, Price
Jamieson or The Davis Company. This is the largest sample ever used to
analyse salaries in the market.
The averages for the entire industry mask considerable variation between
the sectors. For example, sales executives in the regional press earned
an average of pounds 22,057 in the past year, while their peers in the
national press trousered pounds 35,606.
Business magazine sales executives landed average earnings of pounds
23,808; their consumer counterparts averaged just short of pounds
The best earners at the sales executive level were in outdoor. They
averaged pounds 36,079, a figure that included a healthy commission
payment of pounds 10,185.
Sales executives in new media also fared well, earning an average of
pounds 33,449, 40 per cent ahead of similarly experienced sales staff on
The salaries in new media were not as high as some of the hype has
suggested - generally they did not exceed those in national newspapers.
However, account and sponsorship managers, many of whom have only three
or four years experience, earned an average of more than pounds 52,000
last year. This compares with an average of pounds 43,255 for an ad
manager in consumer magazines and is not far behind the average total
earnings of an ad director in business magazines.
The recruitment consultants agreed that salaries will continue to rise,
driven by a the expansion of new media.
Full report, see supplement.