Average salary for a sales executive nears pounds 30k

Media sales executives earned an average of pounds 28,988 in the last 12 months, while their ad managers took home an average of pounds 39,426.

Media sales executives earned an average of pounds 28,988 in the

last 12 months, while their ad managers took home an average of pounds

39,426.



These figures from the Media Business salary survey are based on 1,800

media sales people, all of whom registered in the last year with

recruitment consultants Carreras Lathane, Phee Farrer Jones, Price

Jamieson or The Davis Company. This is the largest sample ever used to

analyse salaries in the market.



The averages for the entire industry mask considerable variation between

the sectors. For example, sales executives in the regional press earned

an average of pounds 22,057 in the past year, while their peers in the

national press trousered pounds 35,606.



Business magazine sales executives landed average earnings of pounds

23,808; their consumer counterparts averaged just short of pounds

30,000.



The best earners at the sales executive level were in outdoor. They

averaged pounds 36,079, a figure that included a healthy commission

payment of pounds 10,185.



Sales executives in new media also fared well, earning an average of

pounds 33,449, 40 per cent ahead of similarly experienced sales staff on

business magazines.



The salaries in new media were not as high as some of the hype has

suggested - generally they did not exceed those in national newspapers.

However, account and sponsorship managers, many of whom have only three

or four years experience, earned an average of more than pounds 52,000

last year. This compares with an average of pounds 43,255 for an ad

manager in consumer magazines and is not far behind the average total

earnings of an ad director in business magazines.



The recruitment consultants agreed that salaries will continue to rise,

driven by a the expansion of new media.



Full report, see supplement.



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