Avios "Landmarks" by 101

Avios' new outdoor campaign transforms everyday items into global landmarks to promote its incentive for customers to be rewarded with 1,000 points.

The work, created by 101, features grocery products such as a Tesco milk bottle that becomes the Statue of Liberty and a rug from John Lewis that depicts the Leaning Tower of Pisa. 

The loyalty scheme for British Airways, Iberia and a selection of high-street brands is encouraging existing customers to use more than one Avios brand to get the bonus points, which can be used to help pay for travel bookings.