- Bates USA has resigned car hire firm Avis Rent A Car's $30 million (£18.75 million) US advertising account after 14 years, precipitating an agency review.
The agency cited strategic and creative differences with the Garden City, New York, based company. The most recent work the agency produced for Avis carried the tagline: "We try harder. For You".
Avis has appointed Pile & Company in Boston to conduct the review for the company. In recent years Avis has seen its market share decline. It is now ranked fifth in the US rental market.