Aviva invites agencies to pitch for its £4m online account

Aviva, the owner of Norwich Union and the RAC, is looking for a digital agency to handle online advertising and website-building duties across both businesses.

The company has approached 15 agencies to tender for the £4 million account, which will cover Norwich Union Insurance, Norwich Union Life and all of the RAC.

The longlist will be cut down to a shortlist of between four and six agencies. AKQA, the incumbent on the account, has been asked to re-pitch. This process is expected to finish in mid-November.

The hunt for a new agency follows Aviva's decision in June to restructure the digital departments of both businesses and to create a combined digital marketing division.

A significant part of the brief for the winning agency will be to improve customer engagement services and self-service facilities for both businesses.

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.

Become a member

What is Campaign AI?

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content