The awards, now in its third year, celebrate and promote media planning across newsbrands in the UK.
Also on the jury are: James Eadie, the brand and communications director at Samsung; Claudine Collins, the managing director UK at MediaCom; Kev McFadyen, the head of strategy and planning at Telefonica O2 UK; James Murphy, co-founder of Adam & Eve/DDB; Katrina Lowes, the head of marketing at Vodafone, and Grant Millar, the chief executive at ZenithOptimedia.
Gooding said: "When I look at an ad campaign, I’m looking for a coherent logic behind what we’re trying to do and why we’re doing it in this way.
"What’s very useful about these awards is they capture people’s thinking from beginning to end."
There are six categories as well as a chair’s award: Best Newspaper Campaign; Best Newsbrand Campaign; Best Topical Campaign; the Tablet Award; the Omnimedia Award, and Best Content Partnership.
Rufus Olins, the chief executive at Newsworks, said: "When the Planning Awards first launched in 2013, the term ‘newsbrands’ was still new to people.
"It is now an established way of describing the multi-platform newspapers that allow planners to reach highly engaged and attentive readers.
"Every year we have some brilliant entries and I have no doubt that the 2015 Planning Awards will continue to live up to those high standards.
"We certainly have an expert and experienced jury, each of whom have been involved in very high quality work themselves. Winning one of these awards will be a real accolade."
On Thursday Campaign revealed Gooding is among the founding members of PrideAM, a new leadership group for lesbian, gay, bisexual and transgender people in the advertising industry.
Entries for the Planning Awards must be submitted by 9 October. The winners will be announced on 25 November at a ceremony in London.
For more details visit newsworks.org.uk/awards.