Award-winner Rhod Waskett loses brain tumour fight aged 51

Rhod Waskett, the award-winning senior creative turned commercials director most famous for his work on Tesco, Weetabix and Hamlet cigars, has died aged 51.

His long battle against a brain tumour ended in London's Royal Marsden Hospital last week.

During a 25-year career, which spanned spells at Collett Dickenson Pearce, Ogilvy & Mather and the then Lowe Howard-Spink, Waskett won a string of awards including D&AD, Campaign Press and the Creative Circle.

He is probably best known for initiating Lowe's Tesco ads starring Dudley Moore and the original "Have you had your Weetabix?" campaign.

Born In Newport, South Wales, Waskett began his advertising career in 1978 and spent four years at CDP. During his six years at Lowe, where he was a board member, he also worked on the Vauxhall and Stella Artois accounts. He left in 1994 to join BFCS as a director, working on commercials for Tesco, Heinz, Associated Newspapers and the BBC.

His funeral takes place this Thursday at 1.30pm at St Michael and All Angels church, Bath Road, Chiswick. Anybody who knew him is welcome to attend.