AWARDS: YoungGuns

The under-30s are celebrated in the inaugural YoungGuns Bullet awards, giving older hands the chance to see up and coming talent.

We've got gongs, lions, pencils and arrows and now bullets. Does the ad industry really need another award? Well, it's been pointed out that the YoungGuns Bullet is the only one that you can actually use. And the festival is the only one to celebrate the work of the under-30s.

One judge, Dave Bell, joint creative director of Kessels-Kramer Amsterdam, said: "... this could be the only award show worth paying attention to, since it has the best reason for its existence - not just for 'pats on the back' and a black-tie piss up, but to honour and build a strong future for creativity."

The show attracted more than 1,500 entries from 47 different countries and the standard was impressive, according to chairman of the judges, Dave Droga, executive creative director of Saatchi & Saatchi London.

"I was amazed at how much of the work had won major awards around the world and was created by under-30s," he said.

At the ceremony in Sydney, Australia, The YoungGun of the Year went to Grant Holland and Guy Shelmerdine from Cliff Freeman & Partners, New York for their irreverent 'Finish Line' campaign for Nike.

The pair have been at the agency for the past two years, creating work for Coca-Cola as well as hilarious spots for Mike's Hard Lemonade. But it was their expanding furry ball for ESPN through LA-based Ground Zero which first got them noticed and won them their first D&AD pencil.

"We wanted to enter advertising to entertain people. You have a great palette from which to draw to produce crazy, exciting and fun things," says Shelmerdine.

One of the notable aspects of the show, said judge and fellow Cliff Freeman creative, Richard Bullock, was its objectivity.

"I really liked the spirit of the YoungGuns. The show lacks the cynicism of some of the major ones. There was no politics and no favoritism," he said.

Other winners included Colenso BBDO, which scooped four golds, four silvers and a bronze and was therefore crowned YoungGun Agency of the Year.

And finally, some striking work 'Cop Cards' for Krispy Kreme won the student award for LA-based team Nick C Tamburri and Lina Yoko Hitomi.