AXA "Get back to the good stuff" by Fallon London

Insurance provider AXA is promoting its offerings in a digital and VOD campaign by Fallon London.

The campaign will run from 13 September to 21 November across the VOD assets of ITV, Sky and Channel 4, among others, as well as digital audio, with media planning and buying handled by Starcom. It is supported by two radio spots.

The tongue-in-cheek executions were written by Steph Ellis and art directed by Rory Hall at Fallon London. The three VOD films were directed by Florence Winter-Hill through Missing Link Films.


Head of brand communication and sponsorship
Brand marketing lead
Creative agency
Chief creative officer
Executive creative director
Creative director
Art director
Business lead
Media buying agency
Production company
Post-production company
Audio post-production

Become a member of Campaign from just £88 a quarter

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member