AXA "Get back to the good stuff" by Fallon London

Insurance provider AXA is promoting its offerings in a digital and VOD campaign by Fallon London.

The campaign will run from 13 September to 21 November across the VOD assets of ITV, Sky and Channel 4, among others, as well as digital audio, with media planning and buying handled by Starcom. It is supported by two radio spots.

The tongue-in-cheek executions were written by Steph Ellis and art directed by Rory Hall at Fallon London. The three VOD films were directed by Florence Winter-Hill through Missing Link Films.

Credits

Client
Head of brand communication and sponsorship
Brand marketing lead
Creative agency
Chief creative officer
Executive creative director
Creative director
Copywriter
Art director
Planner
Business lead
Media buying agency
Production company
Producer
Post-production company
Audio post-production
No8

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